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The Social Media Strategy Behind Benevity Live! 2024
Due to internal privacy standards, some specifics are anonymized. Overview Benevity Live! is Benevity ’s flagship conference, gathering...
Bianca Gurgel
Driving Social Performance with People-Centric Content: A Success Story in the Higher Ed Sector
Context As the Marketing Manager for Compass Group Canada at Simon Fraser University, I faced the challenge of boosting the reach and...
Bianca Gurgel
Unleashing B2B LinkedIn Potential: Boosting Reach by 34%
*Due to client confidentiality, the identity of the company cannot be shared in this case study. Overview A publicly-listed technology...
Bianca Gurgel
Helping a Limousine Rental Brand Reengage Potential Clients After The Pandemic
Overview After being forced to cease operations for two years due to COVID-19 restrictions, a limousine rental company needed help in...
Bianca Gurgel
Rebuilding Website UI For An Immigration Services Company
Overview An immigration services company needed help re-designing their website. They wanted the new website design to convey credibility...
Bianca Gurgel
The Strategy Behind +145% User Growth for an Online eSports Platform
*Due to client confidentiality, the identity of the company cannot be shared in this case study. Overview An online eSports tournaments...
Bianca Gurgel
How I Helped a Fishing Company Attain an Exceptional $0.004 Cost-Per-Engagement on Facebook
Overview A sturgeon fishing lodge in Chilliwack, British Columbia, needed help attracting a new audience of potential clients from other...
Bianca Gurgel
Building a Brand Identity For Douglas College's 2018 Student Health Fair
Context The Douglas College Student Engagement department organizes an annual Health Fair at the Coquitlam and New Westminster campuses....
Bianca Gurgel
Cultivating a Community of Fitness & Health Enthusiasts Through Content
Context Steve Nash Fitness World & Sports Club (re-branded in 2020 as Fitness World) operates 20+ fitness clubs across BC. As part of the...
Bianca Gurgel
316% ROI Facebook Ads Campaign For a Veterinary Brand
Context At VetVox Marketing I have the pleasure to help amazing veterinarians expand their reach online and care for more animals in...
Bianca Gurgel
How I Generated 20x More Organic Reach For a Veterinary Brand On Facebook
Context At VetVox Marketing I have the pleasure to help amazing veterinarians expand their reach online and care for more animals in...
Bianca Gurgel
Capturing Candid Moments As A Photography Volunteer For BC's Parkinson Society
Parkinson Society British Columbia is the voice of British Columbians living with Parkinson. Its purpose is to ease the burden and find a...
Bianca Gurgel
Introducing A New SaaS Start-Up To The Influencer Market
While working as a marketing intern for the influencer SaaS start-up Shop & Shout (now called Creator.Co), I created a short promotional...
Bianca Gurgel
7 Essential Tips To Create A Successful E-commerce Website (BCAMA Blog)
*This article was a contribution to BC Chapter of the American Marketing Association's blog. Did you know that 97% of e-commerce...
Bianca Gurgel
Top 5 Tips to Boost Your Instagram Reach (BCAMA Blog)
*This article was a contribution to BC Chapter of the American Marketing Association's blog. Click here to view the original post....
Bianca Gurgel
Top 5 Differences Between Marketing to Millennials vs. Older Generations (BCAMA Blog)
*This article was a contribution to BC Chapter of the American Marketing Association's blog. Click here to view the original post....
Bianca Gurgel
Marketer of the Year (BCAMA Blog)
This article was a contribution to BC Chapter of the American Marketing Association's blog. The Marketer of the Year is a prestigious...
Bianca Gurgel