Portfolio | Bianca Gurgel: Digital Marketing Specialist in Vancouver

How I Used People-Centric Content To 2x Social Following For A Food Brand In The Higher Ed Sector

Context One of my challenges as a Marketing Manager for Compass Group Canada at the Simon Fraser University was to leverage the new SFU...

How I Helped A B2B Company Increase LinkedIn Reach by 34%

*Due to client confidentiality, the identity of the company cannot be shared in this case study. Overview A publicly listed company in...

Helping a Limousine Rental Brand Reengage Potential Clients After The Pandemic

Overview After shutting down its operations for 2 years due to COVID-19 restrictions, a Limousine Services company needed help reengaging...

Rebuilding Website Brand Identity For An Immigration Services Company

Overview An immigration services company needed help re-designing their website. They wanted the new website design to convey credibility...

Generating 145% Monthly User Growth For An Online eSports Platform

*Due to client confidentiality, the identity of the company cannot be shared in this case study. Overview An online eSports tournaments...

How I Helped A Sturgeon Fishing Company Achieve A $0.004 Cost-Per-Engagement With Facebook Ads

Overview The client, a sturgeon fishing lodge in Chilliwack, wanted to reach a new audience of potential clients in other provinces. The...

Branding Project For Douglas College's 2018 Health Fair

Context The Douglas College Student Engagement department organizes an annual Health Fair at the Coquitlam and New Westminster campuses....

Using Content To Build A Community Of Health Enthusiasts For A Fitness Brand

Context Steve Nash Fitness World & Sports Club (re-branded in 2020 as Fitness World) operates 20+ fitness clubs across BC. As part of the...

316% ROI Facebook Ads Campaign For A Veterinary Brand

Context At VetVox Marketing I have the pleasure to help amazing veterinarians expand their reach online and care for more animals in...

How I Generated 20x More Organic Reach For A Veterinary Brand On Facebook

Context At VetVox Marketing I have the pleasure to help amazing veterinarians expand their reach online and care for more animals in...

Capturing Candid Moments As A Photography Volunteer For BC's Parkinson Society

Parkinson Society British Columbia is the voice of British Columbians living with Parkinson. Its purpose is to ease the burden and find a...

Introducing A New SaaS Start-Up To The Influencer Market

While working as a marketing intern for the influencer SaaS start-up Shop & Shout (now called Creator.Co), I created a short promotional...

7 Essential Tips To Create A Successful E-Commerce Website (BCAMA)

*This article was a contribution to BC Chapter of the American Marketing Association's blog. Click here to view the original post. Did...

Top 5 Tips to Boost Your Instagram Reach (BCAMA)

*This article was a contribution to the BCAMA blog. Click here to view the original post. Instagram has been growing as a powerful tool...

The Main Differences Between Marketing to Millennials vs. Older Generations (BCAMA)

*This article was a contribution to the BCAMA blog. Click here to view the original post. “Millennials differ from other generations in...

Marketer of the Year (BCAMA)

*This article was a contribution to the BCAMA blog. Click here to view the original post. The Marketer of the Year is a prestigious award...