• Bianca Gurgel

How I Helped A Sturgeon Fishing Company Achieve A $0.004 Cost-Per-Engagement With Facebook Ads

Updated: Jun 11

Overview

The client, a sturgeon fishing lodge in Chilliwack, wanted to reach a new audience of potential clients in other provinces. The goal was to promote a video that they had recently produced for social media showcasing the fishing experience and lodges' amenities.


Approach

In order to make the most of the ad budget, I chose engagement as the campaign objective for this client. This objective was selected because I wanted not only a high number of video views but also users actively engaging with the content.


As the company didn't have a strong social presence, I decided to target cold audiences based on relevant interests such as fishing and fishing equipments. Since this was a more niched target, I also decided to segment the demographics by limiting age based on customer data provided by the client.


See below the ad creative.



Results

See below the final KPIs for this engagement campaign:

  • Post engagements: 67,971

  • Cost per engagement: $0.004

  • Video views: 124,390

  • Accounts reached: 75,235

  • Impressions: 136,762


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