*Due to client confidentiality, the identity of the company cannot be shared in this case study.
Overview
A publicly-listed technology company sought to enhance its social media presence and establish itself as a thought leader in the industry. Their objective was to utilize LinkedIn as a platform to attract potential investors and foster a community of like-minded professionals.
Approach
As the lead marketer on this project, my role was to devise and execute a comprehensive social media strategy aligned with the client's goals. To begin, I conducted thorough research on the industry, competitors, and target market. Additionally, I performed a comprehensive audit of the company's current social and web presence to identify strengths and weaknesses. Armed with this knowledge, I developed a detailed social media and content plan encompassing key messaging, brand voice, content pillars, content schedule, social branding, and hashtag strategy.
Results
Through consistent execution of this organic content strategy, we achieved significant growth in the company's LinkedIn presence. In a span of three months, the key performance indicators (KPIs) demonstrated impressive results: reach increased by 34% compared to the previous period, video views grew by 62%, follower count rose by 56%, clicks surged by 24%, and the average engagement rate reached 7.9%. This success highlights the impact of strategic social media management in driving thought leadership and growth for B2B company.