How I Helped A B2B Company Increase LinkedIn Reach by 34%
Updated: Jan 19
*Due to client confidentiality, the identity of the company cannot be shared in this case study.
Overview
A publicly-listed company in the technology sector needed help taking their social media presence to the next level. Their main vision was to use LinkedIn to position themselves as thought leaders in the industry, and attract the eyes of potential investors while building a community of like-minded businesspeople.
Approach
As the lead marketer in this project, I was responsible for planning and executing a comprehensive social media strategy that worked towards the client's goals.
Initially, I conducted in-depth research on the industry, competitors and target market. I also carried out a throughout audit of the company's current social and web presence to have a better understanding of its strengths and weaknesses.
Finally, equipped with knowledge of the industry, competitive landscape and company situation, I crafted a detailed social media and content plan that included:
Key messaging
Brand voice and tone
Content pillars
Content schedule
Social branding
Hashtag strategy
Results
Through the consistent execution of this organic content strategy, I was able to significantly grow the company's LinkedIn presence. In 3 months, these were the KPI numbers:
Reach was 34% higher compared to the previous period
Video views increased by 62%
Follower count grew by 56%
Clicks were up by 24%
And the average engagement rate was 7.9%