Context
The Douglas College Student Engagement department organizes an annual Health Fair at the Coquitlam and New Westminster campuses. The event aims to promote the adoption of holistic health practices which include mental, physical, sexual, aboriginal and environmental health.
The 7th edition of the Health Fair happened on March 2018 with the theme "Join The Ride". The idea was to bring a spin-cycle club atmosphere to the concourse and encourage students to learn more about holistic health practices and lifestyles.
Approach
Following this year's theme, I worked collaboratively with the communications department to develop an attractive brand that reflected the spirit of the event.
Below, you can take a look at the results of my creative process. A wide range of marketing materials for print, digital media and merchandise was created.