• Digital Marketing Specialist •
Hello, I am Bianca!
I am a creative and tech-savvy marketer with 3+ years of experience in planning and executing organic & paid digital strategies. My mission is to help purpose-driven brands make a positive impact in their communities with innovative and profitable online campaigns.
I am energetic, enthusiastic, and a strong believer in loving what you do!
• Main Areas of Expertise •
I build comprehensive digital marketing plans from start to finish. My strategy creation framework involves in-depth keyword/market research, buyer persona creation, brand audit, SEO tactics, online funnel design, social media marketing, etc.
I am passionate about creating engaging content that helps brands stand out and connect with their ideal customer. I have 4+ years of experience producing a variety of digital content types – from blog articles and social media posts to videos, and eBooks.
As a Facebook™ Blueprint Certified Professional, I deliver sustainable results through paid traffic campaigns on social media. My advertising philosophy is rooted in data-based optimizations and driven by goals.
I am a strong believer in the power of analytics. My expertise in Google & Social Analytics allows me to use data to continuously optimize performance and build personalized experiences for customers.
*Not all my projects can be shared here due to client confidentiality reasons.
• Writing •
• Social Media •
• Advertising •
• Other Projects •