BIANCA GURGEL

• Brand & Marketing Strategist •

ABOUT

Hello, I am Bianca!

A creative and savvy marketer with 5+ years of experience bringing results-driven marketing campaigns to life.

I specialize in crafting customer-centric content strategies that empower brands to tell compelling stories, build meaningful connections, and grow.

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EXPERTISE

BRAND STRATEGY

I bring a strategic lens to every project, focusing on strengthening brands through data-driven insights & creative execution. My process involved in-depth market, competitor and audience research and brand audits to craft compelling positioning and brand strategy.

SOCIAL MEDIA

I am platform-savvy, with a strong understanding of social media algorithms and content trends. I excel at reading content analytics and using data to drive sustainable results across paid, owned, and earned social media strategies.

DATA & ANALYTICS

I am a firm believer in the power of analytics. My expertise in social media and content analytics allows me to use data to continuously optimize performance and build personalized experiences for customers.

PROJECT MANAGEMENT

I have led cross-functional teams, managing timelines and ensuring projects stay on track and within budget. Skilled in prioritizing tasks, coordinating resources, and maintaining clear communication, I stay adaptable to changes throughout the process.

PORTFOLIO

• Content Writing •

Cultivating a Community of Fitness & Health Enthusiasts Through Content

Context Steve Nash Fitness World & Sports Club (re-branded in 2020 as Fitness World) operates 20+ fitness clubs across BC. As part of the...

7 Essential Tips To Create A Successful E-commerce Website (BCAMA Blog)

*This article was a contribution to BC Chapter of the American Marketing Association's blog. Did you know that 97% of e-commerce...

Top 5 Tips to Boost Your Instagram Reach (BCAMA Blog)

*This article was a contribution to BC Chapter of the American Marketing Association's blog. Click here to view the original post....

• Social Media •

Driving Social Performance with People-Centric Content: A Success Story in the Higher Ed Sector

Context As the Marketing Manager for Compass Group Canada at Simon Fraser University, I faced the challenge of boosting the reach and...

Unleashing B2B LinkedIn Potential: Boosting Reach by 34%

*Due to client confidentiality, the identity of the company cannot be shared in this case study. Overview A publicly-listed technology...

Helping a Limousine Rental Brand Reengage Potential Clients After The Pandemic

Overview After being forced to cease operations for two years due to COVID-19 restrictions, a limousine rental company needed help in...

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• Design •

Rebuilding Website UI For An Immigration Services Company

Overview An immigration services company needed help re-designing their website. They wanted the new website design to convey credibility...

Building a Brand Identity For Douglas College's 2018 Student Health Fair

Context The Douglas College Student Engagement department organizes an annual Health Fair at the Coquitlam and New Westminster campuses....

• Other Projects •

Capturing Candid Moments As A Photography Volunteer For BC's Parkinson Society

Parkinson Society British Columbia is the voice of British Columbians living with Parkinson. Its purpose is to ease the burden and find a...

Introducing A New SaaS Start-Up To The Influencer Market

While working as a marketing intern for the influencer SaaS start-up Shop & Shout (now called Creator.Co), I created a short promotional...

CONTACT

GET IN TOUCH

Looking to connect? Let's chat!