The 7th edition of the health fair happened in March 2018 with the theme "Join The Ride!". The idea was to bring a "spin cycle club atmosphere" to the concourse in order to encourage students to learn more about health practices and lifestyle.
Following this years theme, I worked collaboratively with the communications department team to develop an attractive brand that reflects the spirit of the event. Below, you can take a look at the results of the creative process. Besides the brand, a wide range of marketing materials for different media was created.
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