Aug 18, 2020

Sodexo Retail Marketing Project & Designs

The Company

Sodexo is a French food service and facilities management company founded in 1966 by Pierre Bellon. Today, Sodexo is a global leader in Quality of Life services, operating in 80 countries, providing a wide range of services in the following business segments:
  • Healthcare; 
  • Education; 
  • Corporate, Energy and Resources; 
  • Benefits and Rewards Services. 
Logo Created for Sodexo Cafetarias Vancouver
Sodexo is a market leader in Canada in terms of revenue and consumers served and has been recognized as a top employer for the past three years. Although the company offers a wide range of services, the project was focused on Sodexo’s Food Services contract with the BC health authorities.  The contract with BC health authorities is the largest health care contract of Sodexo in Canada, involves two major services: Patient-specific Food Services and Retail Food Services.

Logo Created for Sodexo's Loyalty Program
The focus of this project was on Sodexo’s Regional Retail Food Services operations on five main sites in Vancouver: Lion’s Gate Hospital, St. Paul’s Hospital, Vancouver General Hospital, UBC Hospital and Richmond Hospital. Sodexo operates one cafeteria in each of these hospitals and also a cafe Kiosk at Lion’s Gate and St. Paul’s Hospital. The company aims to provide quality retail food services to improve the daily life of medical staff, patients families, and visitors.

Project Objectives

The primary objective of this project was to assess current marketing activities, study environmental aspects that influence the company’s performance and recommend solutions that can be implemented to improve marketing of the regional operations. The major initial challenge of the company was the lack of a consistent branding strategy across the regional units and the need for remaining competitive.

Final Recommendations

After an extensive analysis of the company's strength & weaknesses and research on the external environment's threats and opportunities, some marketing tactics were recommended. In order to raise awareness for Sodexo's programs (Mindful & Loyalty Card), a unique communications plan was developed. This strategy involved the creation of some marketing graphic materials: 

Table Signs
Interactive Display

Interactive Menu

Floor Signs To be Placed Close to The Checkout Counter).


Promotional Poster - Rewards Progam



Educative Poster - Rewards Program


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